Unit 2 M1

Cultural awareness

Constantly scan, what goes on around you. Have curiosity about areas other than graphic design.
You need to demonstrate understanding, openness and receptivity.
A new client will be receptive to you and your ideas if you demonstrate some knowledge about the client’s field of activity,you need to talk about the project at hand.

Communication skills

You must be able to talk about your work, in a coherent, convincing. The way you present an idea is as important as the idea itself. If you know how to communicate well, you cease to let technological capabilities define your thinking. You are no longer enslaved by only working on ideas that can be mocked up on software. Develop and maintain a personal voice. There has to be a balance of interests. Communicate meaning and value. The easiest way to do this is to remove the personal from the equation.

Have integrity in your work, and believe in yourself.
Have integrity in the way you deal with fellow designers, suppliers, and other professional acquaintances.
Have integrity in the way you handle the creative work of photographers.
Have self-respect when you are working and when you are not.

You need talent to be a graphic designer, but talent in graphic design comes in myriad forms. There is no foolproof way of measuring it. Also, graphic design accommodates so many sorts of talent. You need to be a
head - down, hard working kind of character.